Chapter 1102 The Real Executive from Paternoster Square (10)

• “If we can make either of these two items the cheapest—say, grapes. The average price is around eight bucks now. If we can cut it in half or even lower, you can imagine the rush of customers and buying power. Then Jiajia’s status will be unshakable.” Keith’s eyes were practically glowing as he spoke. “I think in this season, if we grab the chance, Jiajia will hit a breakthrough and soar.”
• Chadwick Fullner didn’t let him finish. He shook his head right away. “You’re talking about a price war? Trading margin—or even selling at a loss—for sales volume? That’s killing the goose for its eggs. Not happening. Worse, it creates a vicious cycle and wrecks the whole industry. We’d become everyone’s enemy. Especially with the kind of massive price gap you’re talking about, on our top one or two sellers. Sure, it’ll spark a buying frenzy. But the loss alone would be brutal for us, and hard to patch.”
• Chadwick wasn’t about to play that kind of low-level price war.