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Chapter 213 I Will Make Them Pay

  • It was obvious that Raven would be the brand ambassador for all of Coco's products. There were countless benefits to having Raven serve as a brand ambassador, rather than a celebrity. For starters, paying a celebrity to be a brand ambassador was pricey. Appointing a celebrity as a brand ambassador was an expensive investment. Each session would cost several million, if not tens of millions. Raven, on the other hand, had a set fee. She simply required a monthly payment of one million. As such, the article pointed out that Elias would be able to obtain a brand ambassador along with a friend-with-benefits, effectively killing two birds with one stone. Besides, when it came to celebrities, everyone wanted something different. After all, people had different preferences, which could quickly lead to a fan uprising. That was why Coco chose Raven as they had previously established a positive image. Everyone who supported Coco adored Elias and Raven. Thus, Raven would be supported as a brand ambassador. To show their support, the followers would buy Coco's new items and spread the word to their friends and family.
  • Also, using Raven as a brand ambassador would start a positive chain reaction. Even if Coco did not spend any more money on promotions, fans would continue to buy their new products. A prime example was Coco's official promotional shot of Muse's Facial Mask, which recycled an image from the previous marketing for Vivi. Coupled with the fact that Raven was young, lovely, and appealing, it made her an excellent brand ambassador for women's clothing, facial masks, and beauty products. She had such a great figure that she looked nice in any outfit. As a result, wearing Vivi products would make her into a moving advertisement. Many admired her gorgeous and flawless skin, something she could achieve even without using a facial mask. If she promoted a facial mask product, everyone would surely buy it as they would believe that the mask would do the task. After all, who would not wish to have firm skin like Raven?
  • Aria instructed Kayla to hire a professional writer to produce the news. It would serve to invalidate the relationship between Elias and Raven. Moreover, it would cause Coco's fame to drop.
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