Chapter 60 Brand Promoter

• Peter sat at the head of the long, mahogany table in his luxurious office, surrounded by his board of directors. The room was filled with the scent of leather and power, a testament to Peter's success as a businessman. Even as he just arrived in New York he was already securing contracts. The directors leaned forward, their faces serious and stern.
• "We need a brand influencer, Peter," one of the directors stated firmly, breaking the silence that hung heavy in the room. "Our competitors are miles ahead in terms of marketing strategies. We need to step up our game if we want to stay relevant."
• Peter sighed, running a hand through his thick, salt-and-pepper hair. He had never been a fan of influencers. The idea of paying someone to promote his company's products felt disingenuous and forced. Just that it was needed and he needed one to put his company out there. He knew that in this digital age, influencers held a significant sway over consumer behavior.