Chapter 23 Developing New Products

• "Developing new products called for fresh components, and back in the day, what you called innovation was siphoning off resources from other parts of Integral Elements Inc., causing the original production lines to operate below capacity. Plus, you went ahead and splurged on some fancy new production machinery, which sent costs skyrocketing and profits tumbling down. Open innovation turned into a pretty facade for haphazard experimentation. Quality parts, that's where Integral Elements Inc. really shines. You're on Dorsey International's radar because of that unwavering quality. But aiming for the untapped education market? You strayed from your main game five years ago.
• Brielle's voice was steady, her fingers tapping lightly on her laptop, filled with all the datal she'd compiled for Integral Elements Inc.
• "Mr. Tanner, you should know that if someone opens a burger joint in a small town, the business model isn't one-size-fits-all. Because if that person tries to set up shop in another town, there's a good chance they'll find another burger joint already flipping patties, and suddenly there's nothing special about the original place. It's the uniqueness that's the real deal."